Reference for Exploring Enterprise Marketing Strategies under Customer Value
نویسندگان
چکیده
Marketing is the core department in most enterprises, and it main source of business. The ultimate goal marketing to promote one's own products or services market customers, stimulate user purchases, create profits for enterprise. To some extent, success related profit level development trend buyer's key balancing supply demand at this stage, should implement innovative strategies from perspective customers. This paper proposes construction a system based on customer value, achieving ideal results. Based this, mainly analyzes implementation enterprise under which has certain reference value work.
منابع مشابه
The Practices and Functions of Customer Reference Marketing − Leveraging Customer References as Marketing Assets
This multiple-case study focuses on the practices and functions of customer reference marketing, and on the ways through which customer references can be deployed as marketing assets. The research is based on multiple-case-study methodology and the empirical findings were derived from an in-depth analysis of 38 semi-structured personal interviews with managers in four case companies operating i...
متن کاملCustomer Relationship Marketing: Customer-Centric Processes for Engendering Customer-Firm Bonds and Optimizing Long-Term Customer Value
متن کامل
How Cause Related Marketing Influence Customer Value in Banking Industry?
This study elucidates how cause related marketing, service quality and perceived risk are related, and explores the influence of service quality and perceived risk on customer value. Service quality found to be affected positively by cause related marketing, whereas cause related marketing negatively influences perceived risks. Finally, exactly how customer value is affected by the service qual...
متن کاملThe Impact of Relationship Marketing Strategies on Customer Retention
The purpose of this conceptual paper is to study the impact of relationship marketing strategy on customer retention. The result of variety of researches show relationship marketing has many effects on different aspects of customer behavior. Retailers and service providers in different businesses are trying to increase their sales by using different marketing strategies. All the strategies has ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Academic journal of business & management
سال: 2023
ISSN: ['2616-5902']
DOI: https://doi.org/10.25236/ajbm.2023.051303